Tech Habit #1 – Creating Content

Reading Time: 3 minutes

Ok, the time has come for you to start building your first good tech habit! Don’t worry, you aren’t alone here! Not only am I here for you anytime (just drop a comment below, I swear I’m a real person, and I’ll respond!), but the rest of the Tech-Savvy community is doing this right along with you!

Join the Tech-Savvy Community for support

Real quick, let’s get some introductions out of the way, shall we?

Welcome! Nice to meet you!

I’m Kelly Gabel and I am a multi-passionate, Faith-based solopreneur. Through the Tech-Savvy Academy, my mission is to help you Identify, Simplify, and Automate your Business Processes. I know what it’s like to start a business and then wake up one day and realize that running a business is NOTHING like you thought it would be!

I’ve got you!

Your unique talents and voice are so needed in the world and I am honored to have the opportunity to help you take the first steps towards creating the business you actually want!

For more free business training, come join me over on YouTube! You can leave comments there with specific tools and training you need. You should also come join the It Takes a Village: Solopreneur Success Through Community Facebook group! This is not your mother’s Facebook business group 😉 I sincerely hope you hop over there! I would love to connect with you personally!

I know that your strategy for communicating with your audience probably doesn’t look the same as mine. So these tech habits you are going to start to build are customizable to your business…just based on what I’ve experienced to be best practices for myself and my clients.

One of the things that overwhelmed me the most when I decided to get serious about my content strategy was feeling like I didn’t have enough to say or enough time to create quality content consistently.

So the first tech habit we are going to start with is…

Creating Content

You might be thinking, “how is creating content a tech habit?”

Well, gee, I’m so glad you asked! 😜

One of the biggest mistakes I see my clients making when they approach their business is thinking that they should just dive in and everything will work itself out.

Now, I’m a huge believer in messy action, but sometimes, you are just setting yourself up to fail if you dive in without a plan, and I’m all about helping you succeed! I’m going to help you get started off on the right foot.

So…first things first, answer these three questions for yourself (and feel free to comment and tell me too!! I would love to hear what you will be planning with me this month!)

Which platform of communication do I want to use, primarily, to communicate with my audience (e.g., YouTube, Facebook, IG, TikTok, Pinterest, Podcasting, etc.)
How often can I realistically and consistently commit to sharing content through this platform (daily, weekly, bi-weekly, once a month, etc.) **important note: Best practices and my own personal experience show that it’s best to prioritize quality over quantity. So truly think about how often you can consistently share quality content on this platform, and don’t worry about the “should’s” you might be hearing from others based on which platform you are using.**
What is the overall theme of the content I want to share with them (This can be based on your I Help statement if you have one. For example, because I help women solopreneurs simplify and automate their business, that’s the overall theme of the content I share)

Once you have answered these questions, you will know exactly how to proceed with building this tech habit. Based on your preferred platform and the frequency you’ve decided to share content through that platform, you are going to spend the next 30 days planning/creating a month’s worth of content based on the overall theme you have clarified with question 3. Figure out how many pieces of content you need to create weekly in order to stockpile a month’s worth of content, and start planning/creating today!

Let it Be Easy –

Kelly

Top 3 Best Ways to Use Email Marketing in Your Business

Reading Time: 4 minutes

Hi there Solopreneur!

Why is it that email marketing is one of the most resisted forms of marketing for small business?

I can tell you some of the reasons I resisted it for so long.

No clue what to write
No time to write/send regular emails
No belief that email marketing is effective
No desire to annoy subscribers with pointless emails

So, then, why am I writing this post about the ways to use email marketing in your business?

Real quick, let’s get some introductions out of the way, shall we?

Welcome! Nice to meet you!

I’m Kelly Gabel and I am a multi-passionate, Faith-based solopreneur.

Through the Tech-Savvy Academy, my mission is to help you

I know what it’s like to start a business and then wake up one day and realize that running a business is NOTHING like you thought it would be!

I’ve got you!

Your unique talents and voice are so needed in the world and I am honored to have the opportunity to help you take the first steps towards creating the business you actually want!

So…why am I here trying to convince you that email marketing is worth your valuable business time?

For a few reasons, but the primary being that, according to current statistics and trends, each marketing dollar spent on email marketing leads to an average of 4200% ROI (return on investment).

4200%

Now, you might not yet be spending dollars on your marketing strategies, but you could just as easily substitute dollars for minutes in that statistic.

Now are you starting to understand why I recommend the use of email marketing as a part of your overall marketing strategy?

Not to mention the realities that diversification in marketing are always recommended by business experts and your email list, in contrast to your social media followers, is an entity you own and control.

So, I’m assuming that since you are still scrolling and reading, you are starting to wonder what this would really look like in your business.

It will vary some based on the type of business you have, but here are a few ideas to get you started!

Establish a Relationship

One of the first email marketing strategies I recommend to my clients is a Welcome Series.

Regardless of how they entered your email list, as a new lead, this is your best moment to establish a relationship with them because this is when they are most engaged!

This email series can be long or as short as 3 or fewer emails. The idea is to provide them with some item of value (opt-in/freebie/lead magnet), tell them more about you and who you serve, and attempt to get them to tell you more about them and their needs.

The beauty of an automated Welcome Series is that it gives your readers that instant gratification we all crave…even you are sleeping when they sign up!

Show Them How You Can Help Them

Another valuable use of Email Marketing in your business is to regularly educate your readers on the topics in your area of expertise.

If you are using the right lead magnet(s), these emails should be right up your readers’ alley!

They also build that know/like/trust factor we’re all after!

Create a Sales Funnel

This one I’ve talked about before and is one of the end goals of building your email list.

You can post and promote on social media, etc. all you want, but you will never get such a return on your investment than when you are selling to the people you have been building a relationship with over time.

While it is possible to get that same relationship through a Facebook group, there is so much competition for their attention on Facebook…not to mention, with the constant algorithm changes, there’s no guarantee they will even SEE your sales posts, unless you tag them in every single one…and who wants to do that?

Wrapping It Up

So, to wrap it up, these suggestions for how to use email marketing in your business are essentially the development of authentic relationship culminating, ideally, in revenue for your business!

There are plenty of other uses for email marketing, but as you are getting started, these are the most effective for the success of your business.

Are there any ways that you use email marketing in your business that I didn’t mention?

Comment below and tell me about it!

If you can’t wait to get started with your email marketing…start with this training blog series from The Village FB community where I go over everything from choosing your email marketing platform, to actually creating the email automations themselves! No sign-up required!

*Heads up…there are a lot of links on my blog! Business tools are not one-size-fits-all, so I’m going to talk to you about what I think are your best options. If you choose to purchase through an affiliate link, I may receive a small commission at no additional cost to you. You can see my disclaimer here.

**When I am comparing multiple platforms in one post, the double (**) indicates the platform I am currently using for my business.

Why You Need Online Tools to Run Your Business

Reading Time: 4 minutes

Hi there Solopreneur!

Can I just start by saying that I am so glad that this post got your attention!!

This is a conversation we should have had ages ago!

I’ve realized recently that all of my content up until now has been under the assumption that you already realize that you need these online tools, but that’s just not true is it?

Until you fully understand how they can make a difference in your business, then you won’t be motivated to learn more about them…so today, we’re going back to the basics!

Real quick, let’s get some introductions out of the way, shall we?

Welcome! Nice to meet you!

I’m Kelly Gabel and I am a multi-passionate, Faith-based solopreneur.

My mission is to take you from Overwhelmed to Empowered through your Business Process and Automation Transformation!

I know what it’s like to start a business and then wake up one day and realize that running a business is NOTHING like you thought it would be!

I’ve got you!

Your unique talents and voice are so needed in the world and I am honored to have the opportunity to help you take the first steps towards creating the business you actually want!

For more free business training, come join me over on YouTube! You can leave comments there with specific tools and training you need.

You should also come join the It Takes a Village: Solopreneur Success Through Community Facebook group!

This is not your mother’s Facebook business group 😉

I sincerely hope you hop over there! I would love to connect with you personally!

Ok, now that we got all of that out of the way, let’s dive in!

At the Tech-Savvy Academy, my primary goal is to help female solopreneurs create the life they dreamed of when they first decided to start their business.

You may have noticed that you spend a lot more time doing repetitive tasks in your business than you expected.

Everything from:

Communicating with your customers
Guiding potential customers through their purchase
Tracking your expenses, income, inventory, etc.
Managing your Facebook Group
Planning your marketing strategies (IG, Pinterest, Email)

I could go on 😜

But I don’t think I need to! You are already starting to recognize the things you don’t love about your business, aren’t you?

This is why my focus is to teach you how to use the online tools and tech that are available to you.

Every single one of those things I just listed above, I do in my business…only, I don’t have to do them every single day…and I’m not outsourcing them either!

By leveraging the tools available to all of us, many of which are free and/or insanely affordable, I am able to streamline and even automate many of the things I used to waste so much of my valuable time doing on a daily basis!

Daydream with me a for a second…

If you could spend most of your business time doing the things that you love…

coaching a client
crafting a custom handmade product
taking and editing photos
choreographing and filming a workout

…fill in the blank here with the thing you love most about your business…

Close your eyes and imagine…How would your business be better? How would your life be better?

I’ll wait 🤓

That future…that joy and peace you just experienced when you truly imagined yourself in that beautiful future of your business…that is what the use of online tools and automation can give you and that is why I am so passionate about it!!

Now that you are starting to get the picture…it’s time to come along with me on the journey!

If you can’t wait to get started…check out this training blog series from The Village FB community! No sign-up required!

**When I am comparing multiple platforms in one post, the double (**) indicates the platform I am currently using for my business.

Tech-Savvy Tutorials: Pinterest and Tailwind

Reading Time: 2 minutes

It seems like lately everyone in the entrepreneur world is talking about how frustrated we are with social media algorithms and negative experiences using social media to grow our businesses…so we start looking for alternatives!

I know I did!

I decided to lean into my Pinterest strategy last year and have already seen significant growth in my email subscribers.

But what if you don’t have time to repin every day? Is there an option to automate that?

Yep! That’s exactly what this training is about!

Real quick, let’s get some introductions out of the way, shall we?

Welcome! Nice to meet you!

I’m Kelly Gabel and I am a multi-passionate entrepreneur.

My mission is to empower you to be (and feel) tech-savvy in your business without busting your budget!

I know what it’s like to start a business and then wake up one day and realize that running a business is NOTHING like you thought it would be!

I’ve got you!

Your unique talents and voice are so needed in the world and I am honored to have the opportunity to help you take the first steps towards creating the business you actually want!

Here is the link you need to grab my free Automate Your Biz Mini-Course too! Get ready to activate autopilot in your business so that you can focus on your clients!

For more free business training, come join me over on YouTube! You can leave comments there with specific tools and training you need. You can also find me on Facebook HERE. I sincerely hope you hop over there! I would love to connect with you personally!

Check out this Tech-Savvy Tutorial below and I’d love to hear how it goes for you in the comments (either here in the blog or on YouTube!)

Don’t have time to watch it right now? That’s ok! Just make sure you Pin It for later!

The Basics of Landing Pages

Reading Time: 2 minutes

If you don’t have Landing Pages, do you even have a business?

Now that I have your attention 😜 let’s talk about this!

What exactly are Landing Pages and why are they so dang important for your business?

Real quick, let’s get some introductions out of the way, shall we?

Welcome! Nice to meet you!

I’m Kelly Gabel and I am a multi-passionate entrepreneur. My mission is to take you from Overwhelmed to Empowered through your Business Process and Automation Transformation.

I know what it’s like to start a business and then wake up one day and realize that running a business is NOTHING like you thought it would be!

I’ve got you!

Your unique talents and voice are so needed in the world and I am honored to have the opportunity to help you take the first steps towards creating the business you actually want!

For more free business training, come join me over on YouTube! You can leave comments there with specific tools and training you need.

You can also find the It Takes a Village Facebook community HERE. That’s where these trainings started and that’s the best place to join in the discussion! I sincerely hope you hop over there! I would love to connect with you personally!

The Basics of Landing Pages training is an audio training. If you would like to dive even deeper into Landing Pages and leverage them in your business, you can purchase the Landing Pages Deep Dive video series here for only $37!

Landing Pages Deep Dive

And now…on to the free training!