Kelly L. Gabel | Tech-Savvy Business Mentor
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Category Archives: Building Solid Tech Habits

Tech Habit #2 – Creating Lead Generation

Reading Time: 5 minutes

lead generationSo, last month, you started giving some strategic thought to what, when, where, and how you want to show up on social media (or other lead generation platform).

This is the second month of the Building Solid Tech Habits series, so if you found this first, I highly recommend you check this out first: Tech Habit #1 – Creating Content

Just remember, you aren’t alone here!

Not only am I here for you anytime (just drop a comment below, I swear I’m a real person, and I’ll respond!), but the rest of the Tech-Savvy community is doing this right along with you!

Join the Tech-Savvy Community for support


Real quick, let’s get some introductions out of the way, shall we?

Welcome! Nice to meet you!

I’m Kelly Gabel and I am a multi-passionate, Faith-based solopreneur. Through the Tech-Savvy Academy, my mission is to help you Identify, Simplify, and Automate your Business Processes. I know what it’s like to start a business and then wake up one day and realize that running a business is NOTHING like you thought it would be!

I’ve got you!

Your unique talents and voice are so needed in the world and I am honored to have the opportunity to help you take the first steps towards creating the business you actually want!

For more free business training, come join me over on YouTube! You can leave comments there with specific tools and training you need. You should also come join the It Takes a Village: Solopreneur Success Through Community Facebook group! This is not your mother’s Facebook business group 😉 I sincerely hope you hop over there! I would love to connect with you personally!


Once you made some important decisions, you got to work planning out a whole month’s worth of content in advance so that you’ve set yourself up for success by starting out ahead of the game in this new business process.

It’s a new month so we’re gonna start talking about the next tech habit in building your business back office…but that doesn’t mean you stop creating content! It’s called a habit which literally means: 

A settled or regular tendency or practice, especially one that is hard to give up.

I especially love the addition of especially one that is hard to give up because for many of us, content creation is one of our biggest struggles in business, and turning it into a habit can completely change that!

So…while we are going to start talking about something new this month, this is to build on top of the habit you’ve already started.

That means, that each week of this month, you should be creating another week’s worth of content for your primary platform…and remember we haven’t even started posting any of this yet so by the time we start posting, you are going to be even MORE ahead of the game! Just keep that in mind as you create your content and make sure that it isn’t time-specific so that it still makes sense when you post!

Ok, Tech Habit #2…here we go!

So, this one may not quite feel like a habit because it’s something that you won’t do quite as day-to-day in your business as creating and sharing content, but it is something you will do over and over again so getting into a habit of making sure that you do it completely is key! This is what we call creating a business process.

This month’s tech habit is so important because it’s literally the lifeblood of growing your audience…

What is it you ask?

Creating Lead Generation.

This one has two parts.

Grabbing Their Attention

Practically, what this means is creating a free (or low ticket, if you prefer) offer that captures the attention of your ideal future customer.

What you create is 100% up to you and your genius, but here are a few ideas of lead generation options for all different types of businesses to get you inspired:

  • Downloadable checklist/cheat sheet/worksheet/tips and tricks
  • How To Guides
  • e-Book
  • Template (this can be everything from an email template to a design template for their Cricut)
  • Pre-recorded video training/masterclass
  • Email drip challenge (intended to help them achieve a small transformation or accomplish a small task)
  • Discount coupon
  • Free Shipping
  • Free Gift wrapping
  • Customer Loyalty program
  • Product sample

The list can go on and on.

But here are the key points to keep in mind as you create your Freebie/Opt-in/Lead Generation offer.

  1. Must be relevant to what you sell
  2. Is something you create only once so that you aren’t giving up your time for free (you’ll notice that free consultation isn’t on that list above…that’s for good reason! 😉)
  3. Can help them experience a little ‘win’
  4. Ideally can lead naturally to an upsell of one of your products or services

Grabbing their Email Address

So now that you have their attention, you need a way to capture their email address so that you can add them to your email list!

For this part, you have two options (I know, so many options!! 😜)

Super Simple Option

Your super simple option is to create a form for them to fill out with their name and email address.

Ideally, you’ll create this form right in your email marketing platform because that’s the simplest way to do it, but if you haven’t chosen your email platform yet, or you are in a free plan and don’t have access to their forms yet (which any of the platforms that I recommend in the Tech-Savvy Basics course would include), then you can start with any form builder like Google forms, Typeform, Jot Form, etc.

Slightly More Advanced Option

For the slightly more advanced option, you can create a whole landing page for your form to be embedded in.

If any of those words are already sending you running for the hills, just skip ahead 😂 zero judgment here!

If you are already experienced in creating landing pages and forms, then go for it!

However, if you fall into the camp of “doesn’t scare me but I’ve never done it either”, then you might want to check out my Tech-Savvy Intensive on Landing Pages to support you through that process.

Skipping Ahead

If you were in the “skipping ahead” camp, then this is where you should skip to!

This may seem like very little to do for a whole month, but let me tell you why it’s not.

Firstly, remember that during this month, you are still creating a week’s worth of content each week, so that is going to keep you busy as well.

Second, getting your lead generation offer right is super important.

  • Take the time to do your market research.
  • Talk to people who are most likely to be your future customers and find out what their pain points are in your area of expertise.
  • What kind of words do they use when they describe that challenge and how can you best help them overcome it?

Be thorough and detailed during this part and you are going to be pleasantly surprised at how quickly your email list grows with the type of person who is going to be super excited to buy from you!

 Let it Be Easy –

Kelly

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Tech Habit #1 – Creating Content

Reading Time: 3 minutes

Creating Content Ok, the time has come for you to start building your first good tech habit! Don’t worry, you aren’t alone here! Not only am I here for you anytime (just drop a comment below, I swear I’m a real person, and I’ll respond!), but the rest of the Tech-Savvy community is doing this right along with you!

Join the Tech-Savvy Community for support

Real quick, let’s get some introductions out of the way, shall we?

Welcome! Nice to meet you!

I’m Kelly Gabel and I am a multi-passionate, Faith-based solopreneur. Through the Tech-Savvy Academy, my mission is to help you Identify, Simplify, and Automate your Business Processes. I know what it’s like to start a business and then wake up one day and realize that running a business is NOTHING like you thought it would be!

I’ve got you!

Your unique talents and voice are so needed in the world and I am honored to have the opportunity to help you take the first steps towards creating the business you actually want!

For more free business training, come join me over on YouTube! You can leave comments there with specific tools and training you need. You should also come join the It Takes a Village: Solopreneur Success Through Community Facebook group! This is not your mother’s Facebook business group 😉 I sincerely hope you hop over there! I would love to connect with you personally!


I know that your strategy for communicating with your audience probably doesn’t look the same as mine. So these tech habits you are going to start to build are customizable to your business…just based on what I’ve experienced to be best practices for myself and my clients.

One of the things that overwhelmed me the most when I decided to get serious about my content strategy was feeling like I didn’t have enough to say or enough time to create quality content consistently.

So the first tech habit we are going to start with is…

Creating Content

You might be thinking, “how is creating content a tech habit?”

Well, gee, I’m so glad you asked! 😜

One of the biggest mistakes I see my clients making when they approach their business is thinking that they should just dive in and everything will work itself out.

Now, I’m a huge believer in messy action, but sometimes, you are just setting yourself up to fail if you dive in without a plan, and I’m all about helping you succeed! I’m going to help you get started off on the right foot.

So…first things first, answer these three questions for yourself (and feel free to comment and tell me too!! I would love to hear what you will be planning with me this month!)

  1. Which platform of communication do I want to use, primarily, to communicate with my audience (e.g., YouTube, Facebook, IG, TikTok, Pinterest, Podcasting, etc.) 
  2. How often can I realistically and consistently commit to sharing content through this platform (daily, weekly, bi-weekly, once a month, etc.) **important note: Best practices and my own personal experience show that it’s best to prioritize quality over quantity. So truly think about how often you can consistently share quality content on this platform, and don’t worry about the “should’s” you might be hearing from others based on which platform you are using.** 
  3. What is the overall theme of the content I want to share with them (This can be based on your I Help statement if you have one. For example, because I help women solopreneurs simplify and automate their business, that’s the overall theme of the content I share)

Once you have answered these questions, you will know exactly how to proceed with building this tech habit. Based on your preferred platform and the frequency you’ve decided to share content through that platform, you are going to spend the next 30 days planning/creating a month’s worth of content based on the overall theme you have clarified with question 3. Figure out how many pieces of content you need to create weekly in order to stockpile a month’s worth of content, and start planning/creating today!

Let it Be Easy –

Kelly

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The First Email Series You Need to Write

Reading Time: 2 minutes

Email SeriesNow that you’ve decided to lean into your new Email Marketing strategy, the first question that probably popped into your head was…

So what the heck do I write?

The answer to that question will be different for you than anyone else. Why? Because we are all unique and so are our businesses. 

However, a good email series rule of thumb for every Email Marketing strategy, is to start by saying, Welcome!

That’s what this training is all about.


Real quick, let’s get some introductions out of the way, shall we?

Welcome! Nice to meet you!

I’m Kelly Gabel and I am a multi-passionate entrepreneur.

My mission is to take you from Overwhelmed to Empowered through your Business Process and Automation Transformation.

I know what it’s like to start a business and then wake up one day and realize that running a business is NOTHING like you thought it would be!

I’ve got you!

Your unique talents and voice are so needed in the world and I am honored to have the opportunity to help you take the first steps towards creating the business you actually want!

The rest of the training in this Email Marketing series can be found here:

How To Choose Your Email Marketing Platform

Create the Email Automation Framework of Your Welcome Series

For more free business training, come join me over on YouTube! You can leave comments there with specific tools and training you need.

You can also find the It Takes a Village Facebook community HERE.

That’s where these trainings started and that’s the best place to join in the discussion!

 I sincerely hope you hop over there! I would love to connect with you personally!


Grab your notebook an check it out! Don’t miss the free swipe file in the description!

Don’t have time to watch it right now?  That’s ok! Just make sure you Pin It for later!  

*Heads up…there are a lot of links on my blog! Business tools are not one-size-fits-all, so I’m going to talk to you about what I think are your best options. If you choose to purchase through an affiliate link, I may receive a small commission at no additional cost to you. You can see my disclaimer here. 

**When I am comparing multiple platforms in one post, the double (**) indicates the platform I am currently using for my business.

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