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Welcome to the TSA Weekly 
by Kelly L. Gabel
The perfect addition to your Morning Routine

Read on for your Tech Tip, Sentiment, and Action for the week! 

Tech Tip

How often, on your social media, are you sharing some part of your authentic story vs. sharing something that’s “on trend” to help you reach more people.

Look, I’m guilty of this, too 🙋‍♀️, but I’m working on it!

If you take a step back from the endless hamster wheel that Facebook and Instagram have become, you can remember what social media was actually intended to be: a place to share pieces of your life with others.

What if we decided to go back to that intention?

What if we stopped creating posts to try to beat some formula and instead used each post to reach just one person?

I’m game if you are!

Actually, that’s not true. I’m game even if you aren’t, but I hope you’ll join me!

Sentiment

"Small businesses have an edge on social media: authenticity. Use technology to amplify your genuine story and build loyal followers."</p>
<p>– Laura Lake

Action

I’m curious what you think. Am I nuts or am I on to something here? Comment and let me know what you think!

Let it be Easy,

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