TSA Weekly: Efficiency vs. Effectiveness in Business

🧠 Thought of the Week

“Efficiency is doing things right; effectiveness is doing the right things.”

– Peter Drucker

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When I first read this quote, it hit me—I may have been placing too much emphasis on efficiency alone.

My philosophy is very much centered on helping you to streamline your processes so that you can spend less time doing the things that you need to get done in order to have time for the things you want to be doing (whether or not those are business-related), but maybe I don’t give enough attention to something that needs to come first – making sure you aren’t wasting time on things that don’t actually need to get done at all.

I talk a lot about automation, but there are a few steps that need to come first, so this week, let’s start there because there’s no point in automating tasks that don’t need to be done in the first place! 

⚙️ Streamline Your Week

Before you Automate

• Take an Inventory: When you are trying to streamline a process in your business (ie. social media, email marketing, course creation) the first thing you need to do is to write down all of the steps for that process…in granular detail.

• Evaluate each Task: Here’s the step that relates to this week’s quote. Review the inventory you just took of your process and highlight the tasks that are absolutely necessary to that process…not the ones you think are important, but the ones that, without which, the process literally wouldn’t be completed.

• Be Brutal: Take a red pen to the tasks that didn’t get highlighted. Get rid of as many as you can, without losing quality.

• Prepare to Outsource: Wait, did she just say outsource?! 😮 I did, but you aren’t necessarily going to outsource to a person. This is where you make note of all of the tasks that you would hire someone else to do for you. Those are the tasks you are going to start with as you automate. 

🎯Take Action

Now it’s your turn! Choose a process in your business that needs streamlining, and take it through the steps above. Comment below and let me know what you chose—I’d love to hear about your progress!

Let it be Easy,