Top 3 Best Ways to Use Email Marketing in Your Business

Reading Time: 4 minutes

Hi there Solopreneur!

Why is it that email marketing is one of the most resisted forms of marketing for small business?

I can tell you some of the reasons I resisted it for so long.

No clue what to write
No time to write/send regular emails
No belief that email marketing is effective
No desire to annoy subscribers with pointless emails

So, then, why am I writing this post about the ways to use email marketing in your business?

Real quick, let’s get some introductions out of the way, shall we?

Welcome! Nice to meet you!

I’m Kelly Gabel and I am a multi-passionate, Faith-based solopreneur.

Through the Tech-Savvy Academy, my mission is to help you

I know what it’s like to start a business and then wake up one day and realize that running a business is NOTHING like you thought it would be!

I’ve got you!

Your unique talents and voice are so needed in the world and I am honored to have the opportunity to help you take the first steps towards creating the business you actually want!

For more free business training, come join me over on YouTube! You can leave comments there with specific tools and training you need. You should also come join the It Takes a Village: Solopreneur Success Through Community Facebook group! This is not your mother’s Facebook business group 😉 I sincerely hope you hop over there! I would love to connect with you personally!

So…why am I here trying to convince you that email marketing is worth your valuable business time?

For a few reasons, but the primary being that, according to current statistics and trends, each marketing dollar spent on email marketing leads to an average of 4200% ROI (return on investment).

4200%

Now, you might not yet be spending dollars on your marketing strategies, but you could just as easily substitute dollars for minutes in that statistic.

Now are you starting to understand why I recommend the use of email marketing as a part of your overall marketing strategy?

Not to mention the realities that diversification in marketing are always recommended by business experts and your email list, in contrast to your social media followers, is an entity you own and control.

So, I’m assuming that since you are still scrolling and reading, you are starting to wonder what this would really look like in your business.

It will vary some based on the type of business you have, but here are a few ideas to get you started!

Establish a Relationship

One of the first email marketing strategies I recommend to my clients is a Welcome Series.

Regardless of how they entered your email list, as a new lead, this is your best moment to establish a relationship with them because this is when they are most engaged!

This email series can be long or as short as 3 or fewer emails. The idea is to provide them with some item of value (opt-in/freebie/lead magnet), tell them more about you and who you serve, and attempt to get them to tell you more about them and their needs.

The beauty of an automated Welcome Series is that it gives your readers that instant gratification we all crave…even you are sleeping when they sign up!

Show Them How You Can Help Them

Another valuable use of Email Marketing in your business is to regularly educate your readers on the topics in your area of expertise.

If you are using the right lead magnet(s), these emails should be right up your readers’ alley!

They also build that know/like/trust factor we’re all after!

Create a Sales Funnel

This one I’ve talked about before and is one of the end goals of building your email list.

You can post and promote on social media, etc. all you want, but you will never get such a return on your investment than when you are selling to the people you have been building a relationship with over time.

While it is possible to get that same relationship through a Facebook group, there is so much competition for their attention on Facebook…not to mention, with the constant algorithm changes, there’s no guarantee they will even SEE your sales posts, unless you tag them in every single one…and who wants to do that?

Wrapping It Up

So, to wrap it up, these suggestions for how to use email marketing in your business are essentially the development of authentic relationship culminating, ideally, in revenue for your business!

There are plenty of other uses for email marketing, but as you are getting started, these are the most effective for the success of your business.

Are there any ways that you use email marketing in your business that I didn’t mention?

Comment below and tell me about it!

If you can’t wait to get started with your email marketing…start with this training blog series from The Village FB community where I go over everything from choosing your email marketing platform, to actually creating the email automations themselves! No sign-up required!

*Heads up…there are a lot of links on my blog! Business tools are not one-size-fits-all, so I’m going to talk to you about what I think are your best options. If you choose to purchase through an affiliate link, I may receive a small commission at no additional cost to you. You can see my disclaimer here.

**When I am comparing multiple platforms in one post, the double (**) indicates the platform I am currently using for my business.

Why You Need Online Tools to Run Your Business

Reading Time: 4 minutes

Hi there Solopreneur!

Can I just start by saying that I am so glad that this post got your attention!!

This is a conversation we should have had ages ago!

I’ve realized recently that all of my content up until now has been under the assumption that you already realize that you need these online tools, but that’s just not true is it?

Until you fully understand how they can make a difference in your business, then you won’t be motivated to learn more about them…so today, we’re going back to the basics!

Real quick, let’s get some introductions out of the way, shall we?

Welcome! Nice to meet you!

I’m Kelly Gabel and I am a multi-passionate, Faith-based solopreneur.

My mission is to take you from Overwhelmed to Empowered through your Business Process and Automation Transformation!

I know what it’s like to start a business and then wake up one day and realize that running a business is NOTHING like you thought it would be!

I’ve got you!

Your unique talents and voice are so needed in the world and I am honored to have the opportunity to help you take the first steps towards creating the business you actually want!

For more free business training, come join me over on YouTube! You can leave comments there with specific tools and training you need.

You should also come join the It Takes a Village: Solopreneur Success Through Community Facebook group!

This is not your mother’s Facebook business group 😉

I sincerely hope you hop over there! I would love to connect with you personally!

Ok, now that we got all of that out of the way, let’s dive in!

At the Tech-Savvy Academy, my primary goal is to help female solopreneurs create the life they dreamed of when they first decided to start their business.

You may have noticed that you spend a lot more time doing repetitive tasks in your business than you expected.

Everything from:

Communicating with your customers
Guiding potential customers through their purchase
Tracking your expenses, income, inventory, etc.
Managing your Facebook Group
Planning your marketing strategies (IG, Pinterest, Email)

I could go on 😜

But I don’t think I need to! You are already starting to recognize the things you don’t love about your business, aren’t you?

This is why my focus is to teach you how to use the online tools and tech that are available to you.

Every single one of those things I just listed above, I do in my business…only, I don’t have to do them every single day…and I’m not outsourcing them either!

By leveraging the tools available to all of us, many of which are free and/or insanely affordable, I am able to streamline and even automate many of the things I used to waste so much of my valuable time doing on a daily basis!

Daydream with me a for a second…

If you could spend most of your business time doing the things that you love…

coaching a client
crafting a custom handmade product
taking and editing photos
choreographing and filming a workout

…fill in the blank here with the thing you love most about your business…

Close your eyes and imagine…How would your business be better? How would your life be better?

I’ll wait 🤓

That future…that joy and peace you just experienced when you truly imagined yourself in that beautiful future of your business…that is what the use of online tools and automation can give you and that is why I am so passionate about it!!

Now that you are starting to get the picture…it’s time to come along with me on the journey!

If you can’t wait to get started…check out this training blog series from The Village FB community! No sign-up required!

**When I am comparing multiple platforms in one post, the double (**) indicates the platform I am currently using for my business.

How to Support Your Solopreneur Wife

Reading Time: 4 minutes

Congratulations! Your wife is a solopreneur! Which means your life will never be the same again! Haha

Actually, it’s not all that bad, but it does bring to mind a few things you should consider as you support your spouse through their entrepreneur journey…and yes, it IS a journey.

Hang on a sec…before I hand it over to Glen completely, have we met before?

Welcome! Nice to meet you!

I’m Kelly Gabel and I am a multi-passionate entrepreneur taking women from Overwhelmed to Empowered through their Business Process and Automation Transformation.

I know what it’s like to start a business and then wake up one day and realize it’s NOTHING like you thought it would be!

I’ve got you!

Your unique talents and voice are so needed in the world and I am honored to have the opportunity to help you take the first steps towards creating the business you actually want!

One of the best ways you can support your wife is to help her find a supportive community for solopreneurs just like her! Lucky for you, that’s exactly what the It Takes a Village: Solopreneur Success Through Community group is all about! Send her this link so that she can join us! It Takes a Village: Solopreneur Success Through Community

For more free business training, come join me over on YouTube! You can leave comments there with specific tools and training you need. You can also find me on Facebook HERE. I sincerely hope you hop over there! I would love to connect with you personally!

Without further ado, I’ll hand it back to Glen.

Your spouse may find themselves suddenly enamored with an idea, a business concept, a product, or a business model and will want to share every single detail of it with you at all hours of the day. You may not understand it all, and at some point, you won’t really even care – but you need to at least fake interest because ultimately you are their anchor, their rock, their comforting hug on a bad day and their best friend to celebrate any business victory they achieve.

And yes, your spouse will have bad days too. This journey will be a roller coaster of highs and lows – just expect them. Let your boo vent, and be sure to remind them of how proud you are of them, how amazingly brave they are for forging their path, and all the small achievements they’ve already accomplished.

You may suddenly find yourself with more time on your hands as your spouse burns the midnight oil to develop their business. It’s okay. Let them. They will be eternally grateful and sweet to you when they finally come up for air and you’ll feel like you haven’t done a thing to deserve it.

Occasionally, your spouse will really want your opinion about their business – learn to give it tactfully. Try to understand what they are trying to achieve, bring up the good points, and address how an outsider may view the problems with their business – your honesty is invaluable – but never forget their heart and soul is in this business, this process – so tread carefully.

Don’t forget to occasionally kidnap your spouse from themselves when they’re making themselves crazy with the work – this may be an impromptu dinner out, a back rub, or anything that will make them laugh. Sometimes they NEED YOU to do this – even if they don’t know it.

Above all else, just be there, be present and ensure they KNOW you are always in their corner, you will ALWAYS take their side, and they are not alone.

He thinks he’s so funny! LOL Actually, he really is! 😂 He’s also very wise! All humor aside, I’ve been an entrepreneur since long before I met him and having him by my side (and having my back) has made such a difference!

Being an entrepreneur, especially a solopreneur, is hard and the support of your spouse or significant other can literally make or break your business.

It may not seem like much, but even a simple “I’m really proud of you” or “I’m impressed with all that you are doing” can go a long way!

You also might want to tell your female entrepreneur that they can find free training and support in my Facebook Community as well!

I look forward to meeting her!

To Your Purposefull Life,

Kelly

I know that if tech stuff really isn’t your thing, you might be putting off automating emails, or worse, you might not even be trying to grow your email list yet!

I know that the things you aren’t good at intimidate you and you’d rather just skate by for as long as possible before trying it.

I’m here to tell you that you don’t have to be intimidated or overwhelmed by MailChimp (or any of the other email marketing options out there) anymore.

Does your spouse go crazy trying to keep up with you and your business? Repin, forward this to them, and grab my FREE Email Automate Your Biz Mini-Course!

3 Essential Ingredients of a Positive Mindset

Reading Time: 4 minutes

“Once your mindset changes, everything on the outside will change along with it.”

-Steve Maraboli

They say optimists see the world through rose colored glasses, and that somehow this optimistic point of view can lead to disappointment and frustration.

But if you’re anything like me, you know the opposite is also true, especially when it comes to your business.

If you approach your business unsure of your own abilities, as you scroll social media you will look at other entrepreneurs and believe that you don’t measure up. #impostersyndrome

Then when you finally manage to get into a sales call or speak/train online, you’re painfully aware of every mistake that betrays your anxiety.

The world you see is black, cold, and unforgiving.

Worst of all, the image you see of yourself is a sad (and inaccurate) representation of how unworthy you feel.

Real quick, let’s get some introductions out of the way, shall we?

Welcome! Nice to meet you!

I’m Kelly Gabel and I am a multi-passionate, Faith-based entrepreneur.

My mission is to take you from Overwhelmed to Empowered in the technology and process aspects of your business!

I know what it’s like to start a business and then wake up one day and realize that running a business is NOTHING like you thought it would be!

I’ve got you!

Your unique talents and voice are so needed in the world and I am honored to have the opportunity to help you take the first steps towards creating the business you actually want!

Most businesses are run by a team of people with different skillsets!
So what are your strengths and weaknesses when it comes to running your business?
How can you fill in the gaps in your 1-person team?
Take the 2-minute quiz to find out!

Take the Quiz

For more free business training, come join me over on YouTube! You can leave comments there with specific tools and training you need.

You should also come join the It Takes a Village: Solopreneur Success Through Community Facebook group!

This is not your mother’s Facebook business group 😉

I sincerely hope you hop over there! I would love to connect with you personally!

Your Mindset

If you plan to succeed in your online business, the first thing you need to consider is taking off those dark colored shades of self doubt.

Your mindset is everything.

I often visualize our mindsets as an old record player we let repeat in our heads.

What does your player repeat over and over? “Yes I can?” or “What am I even doing here?”

Mindsets are defined as an established set of attitudes held by someone.

These attitudes affect your behavior, and in turn, your behavior motivates your actions.

So, if you feel insecure about your abilities, it will clearly show in how you look, speak, and present.

Commitment to Success

The next factor you need to consider is your own commitment to success.

Are you willing to #alwaysbelearning and do what it takes to provide the absolute best value to your customers?

Sure, you may have a great niche and be super clear on who your ideal client is, but do you feel confident in your knowledge, your products/services, your value…your price point??

Investing in your future as an entrepreneur means investing in creating the right business process, finding the right tools, and using them on a daily basis.

Just like a pianist might practice the piano daily, your business is your instrument, and should be refined and strengthened every day.

Rejection is Inevitable

The third factor is understanding rejection.

Everyone, and I do mean everyone, is rejected in their career goals at some point.

How you perceive this rejection is important in growing.

Will you let the rejection shut you down? Or will you see it as a learning opportunity?

Henry Ford is credited with saying

“Failure is the opportunity to begin again more intelligently”

and he was right.

So learning from those failed launches and sales calls, the ones you’ll tell your friends about over a drink later, is vital to becoming better and more confident.

What you learn depends on the circumstances;

Maybe you’ll learn to be better prepared, be more flexible, or at the very least, be confident enough to not take their “no” as a personal rebuke.

Focus on the relationship, not the outcome.

–Me

This one’s hard to master, but if you can, you’ll have a solid grip on launching and selling with confidence.

Speaking of confidence, this is the goal every entrepreneur works towards.

Going into any launch or sales call with the mindset of “please, oh please, choose me as your coach!” will only work against you.

You want to show up as the one person in the “room” who has the answers they are looking for.

Your approach and personality is literally what they would be paying for… not your skillset.

You are what you bring to the table, not your courses or programs.

If they love it, great! If they don’t, then they aren’t actually your ideal client afterall.

You’re not going in cocky, you’re just confident.

Creating a positive mindset is key to finding success.

But, make no mistake, it’s not something you can work on once, and then be done.

It’s an ongoing process of self reflection, self assurance, and building confidence.

In the Tech-Savvy Academy, you’ll learn techniques and strategies to build your contentment, understand and handle rejection, and develop your self confidence.

Ready to chat about your business and see if working with me is the right fit for you?

Schedule a free Discovery Call today!

Schedule a Discovery Call